Scratchpad is a workspace for sales teams as well as others in revenue-related functions. One big way the company looks for diverse candidates is by looking at competencies and motivations, rather than experience that correlates directly to a tech startup. Why We Invested in Scratchpad David Sacks 37 7 Today Craft Ventures is excited to announce that we are leading the 13M Series A in Scratchpad, and I will be joining the board. Subscribe to the Crunchbase Daily Co-founders Pouyan Salehi and Cyrus Karbassiyoon started the company after they previously built products for the sales space. The pair most recently co-founded PersistIQ, a startup focused on outbound sales. Co-founders Pouyan Salehi and Cyrus Karbassiyoon started the company after they previously built products for the sales space. ![]() David Sacks of Craft Ventures will join the board of Scratchpad. Scratchpad, a startup building a more intuitive workspace for sales teams, raised 13 million in a Series A round led by Craft Ventures. Scratchpad, a startup building a more intuitive workspace for sales teams, raised 13 million in a Series A round led by Craft Ventures. “These organizations have adopted Scratchpad for managing their sales pipeline, taking and sharing notes, working their to-dos, forecasting with their managers, making handoffs between teams easier and collaborating with their revenue teams more effectively,” according to the company’s description of the product.Īs the number of users has grown, the company has grown from around 10 employees to close to 50 today, with plans to add more over this year as growth allows. Scratchpad has raised 13 million in a Series A funding round helmed by Craft Ventures. The approach appears to be working, with Salehi reporting tens of thousands of users inside thousands of companies using the product. The startup is continuing to employ a bottoms-up sales approach, where they use a free product to attract sales people, who then act as brand ambassadors spreading the product inside the organization. The end result is this product expansion has become core to the company’s growth strategy. “This idea of a revenue team workspace that was really just a nugget of an idea a year ago, seems to have really started to take hold across these revenue teams,” he said. That has resulted in better penetration inside customer companies and larger deals. “The interesting part was it really evolved from just this single player tool if you will, or a single player mode, where an individual salesperson sees a lot of benefit to all of a sudden that benefit being felt and being visible across the entire revenue team,” he told me. The round follows the company’s $13 million A round a year ago and a $3 million seed in fall 2020, bringing the total raised to almost $50 million.Ĭompany co-founder and CEO Pouyan Salehi says that the funding is directly related to the product expansion, which has resulted in increased usage and sales. Previous investor Craft Ventures led the round, with participation from Accel. Scratchpad’s rapid pace of innovation delivered over 10 new product and feature launches while achieving an industry high net promoter score (NPS) of 83. Apparently, investors were pleased with that expanded approach, and the company announced a $33 million Series B today. ![]() Scratchpad, a startup that is building a tool to make it easier for salespeople to enter data into Salesforce, has expanded that mission to give access to the information it’s collecting to the whole revenue team.
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